What Is Ad-blocking?
Ad-blocking, also called ad-filtering, is the capability to block or prevent advertisements from appearing on web pages. This may be achieved using browser extensions or other software.
These programs work by identifying and blocking the code used to display ads on a webpage which can help make browsing the web faster and more enjoyable. Ad-blocking software can also help to protect your privacy, as many ads include tracking cookies that can be used to collect information about your browsing habits.
Before using ad-blocking software, it's important to keep in mind that some websites rely on advertising revenue to stay online. By using ad-blocking software, you may be blocking ads that support a website you depend on. Many websites will ask you to disable your ad-blocker to gain access or to see their content.
What Are the Benefits of Ad-blocking Tools?
Read below to learn a few reasons why you may consider using ad-blocking software.
Improve Your Browsing Experience
With ad-blocking software, you can block unwanted ads that can slow down your browsing and make it difficult to find the content you're looking for.
Reduce the Chance of Malicious Ads
Some ads can be used to distribute malware and viruses, ad-blocker can help you avoid these types of harmful ads.
Enhance Privacy
As mentioned before, many ads include tracking cookies that can be used to collect information about your browsing habits. Ad-blocker can help to prevent this kind of tracking by blocking the ads that carry these cookies.
Save Time
Without the ads to load, pages will load faster which means that you won't have to wait around for ads to finish loading before you can access the content you want.
What Ad-blocker Should I Use?
There are a variety of ad-blockers available. OIT does not necessarily recommend one solution over another or provide support for installed ad-blockers. Before installing an ad-blocker, make sure to read the reviews of each software to find the one that best fits your needs.
Malwarebytes Browser Guard is one option for blocking ads on your web browser. It is available on Chrome, Firefox, Edge, and Safari.
Still Have Questions?
If you have additional questions about this topic, please contact the OIT Help Desk!